Meet Team Superfine
We’re passionate about helping coaches and entrepreneurs like YOU create superfine Squarespace websites — because we believe that a visually stunning, user-friendly, easy-to-update, SEO-fueled website is essential to attract and convert potential right-fit clients.
Whether you’re a new coach just starting or have had your business for a few years, our mission is to help you gain clarity, confidence, community, and clients so you can help more people and make more money.
— Danielle & JenniferOur Mission
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Empower as many coaches and women in business as possible.
Because when women have the tools they need to succeed, they soar!
By designing and building Squarespace websites, we make it easier for coaches to share their services with clients who truly need them.
And by doing so, we help more women achieve their goals and build thriving businesses.
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Make superfine websites more accessible.
Because women in business deserve amazing self-sustaining home bases for the change-making businesses they’re building.
That's why we strive to make our services affordable and accessible to coaches at all stages of their business journey.
Plus, we’ve been at this for a long time; we’ve seen clients spend $10k+ on sites that were empty, thoughtless, and impossible to self-edit.
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Encourage coaches to take charge of their businesses, their marketing, and their mindset.
Because there’s no greater freedom than creating a business designed to help you live a life you love.
What we offer goes beyond some “course.”
We provide the guidance and support you need to gain the clarity and confidence necessary to define your brand and establish yourself as a thought leader in your industry.
Our 2 main goals —
To build (or help you build) a superfine website that attracts the clients and customers you need to grow your business.
To help you gain the clarity and confidence needed to step into your role as a coach and changemaker.
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Make the website design process easy and stress-free.
Because building a website should be fun and exciting, not overwhelming AF.
Whether we take the burden off your shoulders and build it for you or help you DIY it, we’ll help you elevate your coaching business with a stunning and superfine Squarespace website.
Our step-by-step videos and support are designed to reduce stress and increase confidence.
Why We LOVE Working with Coaches
Superfine Social helps coaches create websites that reach their right-fit clients while establishing an online presence that serves them for the long haul.
We’re a team of coaches ourselves and understand the impact coaches can have on their clients no matter what their area of expertise.
As coaches, we empower others — and help our clients build new perspectives, new habits, new businesses, and new ways of life.
That’s why our Superfine Social team is so passionate about helping YOU build your coaching business website.
Whether you’re DIYing your own site or we’re taking it off your plate, we’re here to empower you to reach more people who need the help you provide.
And because we’re business owners too, we know you may want a new site (or revamp), but don’t have $10k+ to invest in the project.
So, we make beautifully branded, SEO-optimized, user-friendly websites and show you how to do the same, so you can keep growing your business year after year.
What Makes Our Websites Superfine?
What sets our superfine coaching websites apart from others out there is our signature Superfine Framework.
It’s the step-by-step process each superfine site goes through from conception to launch. And it’s full of website best practices, SEO strategy, and coaching business insight.
So, every Superfine Social website has the best possible chance of connecting with potential clients, showing up in searches, and establishing a branded online presence you’re proud to call your own.
In addition to our superfine framework, as business owners ourselves, we value affordability.
We know a website can be a big step in your business journey, and we believe that means it’s worth investing in. We also know that different stages in business call for different investments.
That's why we offer flexible solutions to meet the unique needs of our clients, from DIY options with expert guidance to fully-customized website design services that provide a seamless experience from start to finish.
That way, you can choose the website process and investment that makes the most sense for where you are in your business right now.
Our Superfine Values
If you’re anything like us, you work with brands and businesses that share your values. So, we want to be sure you know ours!
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As a woman-owned business, we believe in empowering women to create the business they truly desire.
We also recognize that some women, especially those in the BIPOC and LGBTQ+ communities, experience added layers of unacceptable discrimination, ostracization, and disempowerment.
We believe that inclusivity empowers everyone to show up as their full selves. And we believe that when that happens, everyone wins.
So we do all we can to provide authentic empowerment and inclusivity.
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We believe in the freedom to create a life and business you love.
We believe time, financial, and lifestyle freedom are the ultimate entrepreneurial goals.
And we believe you shouldn’t have to spend all your time, effort, and resources to create that lifestyle or business.
So we make our done-with-you, done-for-you, and coaching services accessible, affordable, and effective.
That way, you have the freedom to create your business your way while living the life you’ve always imagined.
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We believe in evolving as a person and a business.
We believe every entrepreneur and business owner has the power to tackle their marketing and mindset given the right tools.
And we believe that while growth is not always linear, tracking it can give us information that’s not only useful for our business but for celebrating our journey along the way.
So, we help you create a website (on your own or with our help) that gives you a solid marketing foundation and sets you up for long-term success that you can measure and feel.
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We believe it takes a village in life and business.
We believe in clear systems, simple strategies, and mind-body support that helps you accomplish your goals.
And we believe that we all thrive with different levels of support.
So, whether your ideal level of support is 1:1 marketing coaching, a site built just for you, or help as you create your online coaching business site — we’ve got you!
And we’re here to give you the support you need to reach your goals and step into the next level of your business!
If you share these values, chances are, we’ll be a great fit for each other.
What our superfine clients are saying…
“I appreciated Danielle and Jennifer’s easy steps to helping me build a beautiful and functional website specifically tailored to my needs. They knew the right questions to ask to get through a seamless process to the execution of a great final product. I felt supported and heard all the way and wouldn’t hesitate to recommend them.”
“Superfine Social connects to their clients in a very special way, and through the process of collaboration, each company finds a voice and communication profile that elevates and amplifies the unique work and services provided. I highly recommend working with Danielle & Jennifer because they get the job done swiftly, with finesse and good fun.”
“Danielle and Jennifer at Superfine Social are amazing to work with. They answered all of our questions, gave amazing feedback, and designed a beautiful and user-friendly website. They were extremely patient and truly listened to what we wanted for our new site. We cannot recommend Superfine Social enough!”
— Tannis and Jess, Farm Arts Collective
“For years, I’ve known that my business would be more solid with a website. So, I worked with two different companies, and they didn't get me — they made a very basic website that had nothing to do with who I was (so frustrating). But not Superfine Social. They listened. They just seemed to read me and knew what I was trying to put out there to the public (who I was and the message I wanted to convey). They helped me create a website with warmth and messaging that captured who I am. I love my website. I’m so proud to send the link to potential buyers and sellers. So yes, I would recommend Superfine Social to anyone looking for a new website because working with Danielle and Jennifer was so easy. They have excellent ideas, listen well, and make the process fun and exciting. I would recommend them to anyone.”
Meet Our Superfine Team
Hi, I’m Danielle…
…your honest, no-fluff, direct AF (but super friendly) Squarespace web designer, business coach, marketing strategist, champion cheerleader, and co-founder of Superfine Social!
I’m also a certified mindset coach, JourneyDance™ facilitator, moonologer, founder of Superfine Life, mom, wife (to my business partner, Jennifer), doggie mama, and a multi-passionate entrepreneur.
With over 26 years of marketing experience, I have seen it all.
I understand the highs and lows of many businesses and what it takes to stand out online — especially as a coach.
That's why I am on a mission to help you, my fellow coaches, facilitators, healers and changemakers.
As a coach and business owner, I know what having a really good website does for you.
Scratch that. I know what having a superfine website does for you.
And that's why we don't just help you build a website; we help you create the foundation of your business.
Whether you choose to DIY or hire us, you can be confident that your new website will be one of your best marketing tools.
Our framework is strategically designed to help you reach more clients, grow your audience, generate right-fit leads, and increase your sales.
All while getting you crystal clear on who you serve, what you sell, and the transformations you facilitate.
I believe everyone benefits when women have the resources to make more money, serve more people, and make a difference in their communities.
That’s why I do what I do.
So, whenever you’re ready, let’s connect.
Let me help you design a website and create a digital marketing strategy for your coaching business that sets you up for success, giving you the confidence to share your message and services with the world.
— DanielleHi. I’m Jennifer…
…your website back-end magic maker and website launch and post-launch support coach.
I’m also Danielle’s wife and business partner. And hold the title of “Best Supporting Actress” for my many supporting roles. We’ve actually worked side-by-side together for the past 17 years.
I’m known as a systems and solutions powerhouse, helping businesses (both ours’ and others’) run efficiently and effectively.
I love being a multi-passionate entrepreneur as it allows me to explore and discover new and clever ways to succeed in business.
In addition to being a co-founder of Superfine Social, I am also a certified cannabis health coach and founder of Canna Coach JB.
That’s right! I work with individuals looking to incorporate cannabis into their life as a healing modality.
Toward the end of my coaching certification, while my website was being created by our superfine team of three, so many in my cohort were struggling to navigate the business end of their new venture.
From their website and social media presence to all the tech it takes to make those things run, it was clearly overwhelming!
Paying a company like mine was way out of reach for most of my fellow new coaches. After all, they’d just earned a certification that cost thousands of dollars to receive.
So, adding another few thousand for a done-for-you site was not in the cards.
And then, one day, on a walk along the Upper Delaware River, a light bulb went off, and I told Danielle — we can help these people!
Let’s teach them how to DIY their websites like our agency would create and design it using our superfine framework.
Let’s show them how to build an agency-quality website DIY-style but with our support.
The best part?
I knew we would leave them confident and able to manage their site well into the future. And we’d make it happen without monthly fees or hiring a developer whenever a change was needed.
My mission is to help you, my fellow coaches, reach your business goals by directly supporting your website marketing journey and helping you find a sense of empowerment behind your work.
Let’s optimize and launch those websites so you can find your people who are just waiting for your fantastic support and services!
— JenniferClick to check out some of our custom superfine websites…
How We Can Support Your Coaching Business
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DIY Squarespace Made Easy
A superfine do-it-yourself website course and community for coaches who want clarity, confidence, and clients.
From defining your ideal client and honing your unique value proposition to building a stunning, SEO-infused Squarespace website, our expert guidance and support will help at every stage of the process.
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Custom Squarespace Websites
Full-service, done-for-you custom coaching websites for those looking to take their business to the next level.
We take the website design and launch process off your plate while collaborating to bring your coaching business to life online.
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Marketing & Mindset Coaching
Elevate your online marketing game and unlock your full potential with private and personalized 1:1 coaching.
Designed to help you overcome marketing challenges and break through the barriers holding you back.
Connect with our team, and let’s create your superfine website!
Whether you’re ready to design your own site, would like our team to create one for you, or you’re looking for some 1:1 help with your marketing strategy, we’d love to help you share your coaching services with clarity and confidence.